Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how medrescue24.co.uk ("we," "us," "our," or "Company") collects, uses, and protects your personal information when you visit our website. We are committed to protecting your privacy and ensuring transparency in our data practices.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and any other information you voluntarily provide through contact forms or subscriptions
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookie Data: Information stored through cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, clicks, referring URLs, and browsing patterns
How We Use Information
We use the information collected for the following purposes:
- Analytics and performance monitoring to understand user behaviour and improve site functionality
- Affiliate tracking to measure promotional effectiveness and commission calculations with partner casinos
- Site improvement and personalisation of your experience
- Responding to enquiries and providing customer support
- Compliance with legal obligations
Cookie Policy
Our website uses cookies to enhance your experience. These include:
- Essential Cookies: Required for site functionality and security
- Analytical Cookies: Track usage patterns and site performance (Google Analytics)
- Marketing/Affiliate Cookies: Monitor affiliate links and referral tracking
- Preference Cookies: Remember your settings and preferences
You can opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling essential cookies may affect site functionality.
Third-Party Links
Our website contains links to third-party casino and affiliate websites. We are not responsible for the privacy practices of these external sites. We recommend reviewing their individual privacy policies before providing personal information or engaging in gambling activities. Third-party operators are independent entities and are solely responsible for their own data handling practices.
Your Rights
Under UK and EU GDPR legislation, you have the following rights:
- Right to access your personal data
- Right to rectification of inaccurate information
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent at any time
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy. Typically:
- Personal information provided via contact forms is retained for 12 months unless a longer retention period is legally required
- Analytics and usage data are retained for up to 24 months
- Affiliate tracking data is retained in accordance with commission settlement requirements (generally 12 months)
You may request deletion of your data at any time, subject to legal obligations to retain certain information.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how we handle your information, please contact us:
Email: [email protected]
We will respond to all data rights requests within 30 days in accordance with GDPR requirements.
This Privacy Policy is subject to change at any time. We will notify you of significant changes by updating the "Last Updated" date and posting the revised policy on our website.